Pham Lam Duy Anh (Phạm Lâm Duy Anh)

Marketing researcher based in Ho Chi Minh City, Vietnam. After 11 years in marketing at technology companies, I am transitioning into research and teaching.

Research interests: quantitative marketing, social marketing, digital marketing, AI in marketing.

Selected publications

• Subjective norm, tuition provider reputation, and intention to pursue the ICAEW qualification at a tuition provider: Evidence from Vietnam (ICAEFM 2026)
• AI-enabled recruitment as the branding touchpoint: Employer attractiveness and intention to apply in Vietnam and Taiwan (2026)
• The role of digital transformation in promoting the circular economy at Vinamilk (2018–2024) (2025)
• From algorithms to human experience: A bibliometric analysis of AI-powered recommendation trends in digital marketing (2018–2025) (under review)

Contact: anh.pld.research@gmail.com · LinkedIn